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In 1991, a visionary Shri B.B.Somani sensed an opportunity in
starting a business in Information Technology, which happened to
be the future. And whereas computers were becoming a rage,
nobody thought it fit to give an equal importance to printer
ribbons, which played a major role in presentations at that
time.
Meanwhile,
dealers were fleecing the ignorant consumer, and charging
exorbitant prices for the printer cartridges and ribbons. This
gave Shri Somani a chance to get a foothold into the then
nascent consumables market by educating the hapless consumer on
the different aspects of the product. Though he did face the ire
of the dealers at that time, he built a good reputation for
himself and his brands.
A
pioneer, Abee introduced blister packaging for refill
packs, which later became an industry standard. To
take care of the consumer needs of the IT sector, the company
decided to totally dedicate itself to manufacture and market
consumables. So, as part of its renewed focus, it changed its
name in 1999 from Abee Printer Ribbons Ltd. to ABEE INFO -
CONSUMABLES LTD. |